December 04, 2024
Cosmetic 360 is Paris Region's strategic event for the cosmetics industry. For its 10th anniversary, the show welcomed 40% more exhibitors. The entire industry has embraced Tech and sustainability. The beauty industry was in the spotlight, as was the beauty of French industry.
Choose Paris Region was present at the 2024 edition of the Cosmetic 360 trade show, which took place on October 16 and 17 at the Carrousel du Louvre in Paris. This must-attend event for cosmetics innovation was an opportunity to showcase Paris Region's advantages for investors and talented professionals, while strengthening ties with the major stakeholders in this strategic sector.
A visit focused on innovation and institutional exchanges
Alexandra Dublanche, Chairwoman of Choose Paris Region, attended the Cosmetic 360 trade show and welcomed the French Minister of Industry, Marc Ferracci, to the Paris Region and SYSTEMATIC Paris Region stand. On this occasion, the innovative solutions of five promising startups from the Paris Region ecosystem were presented, namely: Tower Farm, Beink, Datategy, Scotex, and At Blockchain. These companies embody the future of cosmetics, with cutting-edge technologies ranging from sustainable solutions to artificial intelligence applications.
A stand showcasing Paris Region's excellence
The Paris Region and SYSTEMATIC Paris Region stand was a dynamic showcase for Paris Region innovation. Visitors were able to discover technological advances and sustainability initiatives, thus demonstrating the region's ability to attract and support the most ambitious projects.
Alexandra Dublanche also met with representatives from major exhibiting groups such as L'Oréal, Givaudan, and French Beauty, thus reinforcing synergies between the region's traditional stakeholders and the disruptive start-ups present at the show.
An Explorer Tour to discover Paris Region's cosmetics ecosystem
Among the event's highlights, the Cosmetic 360 Explorer Tour, organized by Choose Paris Region, allowed international beauty clusters from 10 countries to discover the new Aircos and Pasqual make-up innovation center from the Anjac Health & Beauty group, in the company of elected representatives from the EPT Boucle Nord de Seine region and the town of Clichy, followed by a visit to the Château in Asnières-sur-Seine. The tour illustrated the region's investment opportunities, while highlighting the vitality of the regional cosmetics ecosystem.
The international cosmetics ecosystem's first competition of excellence: celebrating innovation and the heritage of French cosmetics
On Tuesday October 15, the inaugural ceremony was held at the Paris Region headquarters. A "values chest" symbolizing the values of the 21st century cosmetics industry was unveiled, as an illustration of the region's commitment to promoting a sustainable and innovative cosmetics industry.
Paris Region: a world hub for cosmetics
With its research and development centers, world-renowned companies and innovation clusters, Paris Region is a key destination for investors and talented professionals in the cosmetics industry. Choose Paris Region's participation in Cosmetic 360 not only strengthened the region's attractiveness, but also demonstrated its global leadership in this fast-changing industry.